Win Hearts and Minds.
We help ambitious professionals and entrepreneurs learn how to harness the power of their speech so they can communicate their value, make a lasting impression, expand their influence, and accelerate their growth.
Our Promise
SITB (Start in the Beginning) is a values-driven brand focused on empowering our clients by providing premium live and web-based public speaking coaching, as well as message crafting support to clients across the globe. Our mission is to help you focus your message. Conquer your nerves. Win hearts and minds.
1:1 or Group Coaching Sessions
a safe space to Grow your skills
Whether you’re a public speaking novice or intermediate, our goal is to offer a safe environment where you can find your authentic and unique voice. Let's have the audacity to be ourselves, own our story, embrace change, and grow.
Let us help you find
the words
Have an upcoming event? A presentation, anniversary, eulogy, or pitch opportunity? You need to impress upon your audience but aren't sure what to say or simply don't have the time to give it much thought. Sit back, and let us handle it.
In-person and remote options
Our in-person sessions are conveniently located in major cities across the U.S. Can’t make it in-person? No worries –we’ve got you covered with virtual sessions.
“If you can't communicate and talk to other people and get across your ideas,
you're giving up your potential.” - Warren Buffet
Our services
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SITB speak
Public Speaking Coaching
Developing Confidence
Special Event Preparation
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SITB BeSpoke
Customized Message Crafting
Online Content Development
Message Delivery Consult
Who we serve
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High School - Dream it.
College Interview Prep
Building a Brand
Youth Development Programs
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College - Build it.
Job Interview Prep
Workforce Preparedness
Minority & International Student Support
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Professional - Grow it.
Corporate Executive Presence
Entrepreneur Support
Political Aspirations
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Life Events - Nurture it.
Professional: Presentation, Debate, Panel
Social: Fundraiser, Gala, Commencement
Personal: Wedding, Anniversary, Eulogy
I’ve run a successful business for over a decade. However, I always felt that there was more I could do to optimize my efforts. Aïcha identified my strong competitive points and knew exactly how to present me and my business. I now have an expanded vocabulary and more tools with which to communicate professionally. I leveled up!
Alex S. - Business Owner, Personal Trainer
Put simply, Aïcha is a catalyzer: accelerating the rate at which people, knowledge, and relationships grow throughout teams, organizations, and society. In any professional endeavor where I've observed Aïcha - from 1:1 coaching to presenting to hundreds - Her distinction stems not only from her clarity of thought but just as importantly, her boundless empathy.
Jake T. - VP, Product Management
I knew after spending my first coaching session with Aïcha, that I already retained lifelong gems to assist me in public speaking. She took the time to understand the areas in which I can improve. She’s a compassionate leader who checked in to see how the tips and recommendations were working for me. Every time I’m preparing to speak, I hear Aïcha in my head whispering for me to “pause and let the emotional points have time to reflect”. Very powerful.
Rasheedah L. - Manager, Operations Effectiveness
Coach Aïcha's practical and insightful recommendations brought my presentation slides and scripts to the next level. Her excellent partnering skills are shown through her dedication, passion, and collaboration. It was a gift for me to learn from Aïcha.
Tony Y. - Business Analyst, Market Insights
Aïcha is an incredibly strong leader. She has a warm presence, and her presentation and public speaking skills are unmatched. Her style is calm and composed, and she captures the audience with her story. I can’t think of anyone better to prepare the next generation of leaders!
Stephanie H. - Director, Strategic Product Planning
