Whether it’s the spoken or written word, what if we could help people find their voice and elevate their circumstances? Aïcha, has been obsessed with finding ways to answer this question for the last 20 years.

As a Senegalese immigrant who navigated the complexities of mastering a new language at a young age, communicating was challenging at times. Chances are, you’ve felt similar feelings:

• Getting really nervous, and sometimes “stuck”, when you have to speak

• Struggling to get your point across and gain approval for your ideas

• Being unsure how to communicate your value in a succinct way

• Knowing what you want to say, but unsure exactly how to say it

• Feeling insecure about your accent at times

As she ascended in her professional career, helping others navigate these challenges became Aïcha’s dream. Her mother, Anna, started the manifestation of this dream by bringing her to the U.S. in 1999.

Anna instilled the simple idea that mastery of language and mastery of communication were different gifts. To master both, would mean achieving greatness, but to share that gift and uplift others, would mean achieving meaning.